Famous Dave’s Holiday Campaign
PRE PRODUCTION
Famous Dave’s approached us to find a way to celebrate family with food.
For the project as a whole, we provided them with a full-circle campaign strategy that focused on both the people and the delicious food.
We landed using one one shoot day. Creating a detailed schedule, shotlist, and storyboard was essential to capture everything we needed.
PRODUCTION
We captured photo and video of multiple scenes in multiple locations in the Airbnb. We prioritized both lifestyle and hero shots of each plate.
Knowing that this was going to be for social and paid ads, we catered out videography and photography for both 16x9, 4x4, 9x16, and 1x1 applications.
POST PRODUCTION
In the editing room, we designed a final product that spoke to the human side of the holidays, as well as showcased the delicious catering menu items.
The campaign was a huge success. The client saw a spike in conversions for catering, pies, and overall website traffic.
