Gatorade 2026 Minnesota Vikings Pro Bowl Cheerleader
PRE PRODUCTION
Gatorade and the Minnesota Vikings were looking for a partner to bring a first of it’s kind activation to life.
We developed a story around the Minnesota Vikings’ 2026 Pro Bowl Cheerleader and how Gatorade fuels her preparation.
We presented detailed mood boards, storyboards, and gave the client a social media plan for the campaign that they could use to maximize the content we were going to produce.
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PRODUCTION
We shot over two different days across Minneapolis and spent a significant amount of time dialing in the art direction of each shoot to make sure the shots looked just right.
We used practical effects in order to get the Gatorade sweat effect - a must for a project of this magnitude!
POST PRODUCTION
We were able to add even more sweat and vibrance in post production to really sell the hero images.
We also relied heavily on sound design to bring the audience into the cheerleader’s environment.
We ended up providing the client with 3 cinematic videos, 4 UGC style videos, and over 50 edited photos to fully tell the story of Gatorade and the Cheerleader’s training process!
