A Gopher Tradition
PRE PRODUCTION
This was a special project for our CEO because he is a U of M alum and a hopeless romantic when it comes to Gopher Basketball.
We had the idea to create a commercial that captured the beauty of a Gopher Men’s Basketball game through pure eyes.
PRODUCTION
We followed a season ticket holder family for two days to tell the full story of what it means to attend your first game at The Barn.
To ensure we captured every shot during the game, we created a detailed storyboard and shot list to help us be as prepared as possible.
POST PRODUCTION
We used sound design, along with both noticeable and subtle visual effects, as tools to truly bring the story to life.
To this day, this project is considered a gold standard in their Video Production Department.
