Polaris x UNRL
PRE PRODUCTION
You have one day to film on an outdoor course with two athletes—no makeup days.
You need drone shots, FPV shots, cinematic ground camera shots on the course, lifestyle apparel shots, and a full run on the dirt track. We didn’t hesitate when we were selected as the Creative Directors for the project.
PRODUCTION
A majority of the shots had to be executed on the first try, so we brought in a roster of elite cinematographers.
It was a race against the sun to capture everything the project asked for, but our team hustled until the last bit of light to ensure we maximized the opportunity.
POST PRODUCTION
We love storytelling, especially when it’s a challenge. This project had many elements that needed to be woven seamlessly together and were able to do so by pushing ourselves to convey the message in the shortest amount of time possible.
We went the extra mile with the sound design to make the audience feel as though they were riding in the UNRL RZR with Andrew Carlson and T.J. Hockenson.tion was perfect.
