Golf, A Fashion Show

PRE PRODUCTION

Hired as the Creative Directors for UNRL’s first commercial-level production was a challenge we were more than happy to accept.

We developed the idea alongside Owner and CEO Michael E. Jordan and brought in Christopher McDonald, Michelle Young, Minnesota Vikings players, and local celebrities to add a 'wow factor' to the project.

PRODUCTION

We shot one large production day as well as two smaller follow-up days. The biggest challenge occurred when it snowed before the second and third days, and we had to film with limited ground and tree coverage to stay true to the fall aesthetic.

POST PRODUCTION

The project was originally meant for the release of the Stealth Black Track Suit on Black Friday, but Michael loved it so much that he asked us to create a 30-second version to air during the 2024 Super Bowl! 

Four men walking on a grassy golf course with trees in the background, one putting on a jacket.
Man wearing a cap and light jacket, smiling outdoors, holding a camera rig, next to a building with flowers in the foreground.
Man in a golf cart holding camera equipment
Filmmaker with camera and harness filming matte black SUV near flowers and autumn trees.
Three Telly Awards trophies on a shelf, with a framed hockey jersey and photograph in the background.
Three men at a bar counter with drinks and overhead lighting.